Wizards forward and fashion icon Kelly Oubre Jr. is helping to bring Converse back to the basketball world. The once popular basketball brand is making a major push to get back on the scene and is signing Oubre Jr. to a multi-year footwear and apparel deal, according to ESPN.
The multi-year shoe deal comes just after Oubre Jr.'s contract with Adidas expired Oct. 1, according to ESPN which first reported the news, leaving him as an attractive choice for shoe deals that came flooding in such as Puma and New Balance. Ultimately, the 22-year-old wing decided on Converse, in a one-of-a-kind deal that has Oubre wearing the Nike-owned brand on and off the court.
Converse, most known for their Chuck-Taylor All-Stars that have made a comeback in recent years, was famously worn in the 60's by NBA and college basketball players alike.
Oubre Jr. is no stranger to fashion. In fact, he views himself as a kind of "rock star," and brings the swagger that comes with his sense of style to the court. In an interview with NBC Sports Washington's Chris Miller last year, Oubre said fashion is an important aspect to his game and looks to the rapper, Travis Scott for inspiration.
"I think I'm a rock star. That's how I kind of go about it," he said. "My game kind of represents my fashion, just going hard, raging and screaming to the crowd and all that stuff. I was a rapper, I would be Travis Scott. Just know that."
Converse is known for its rock star reputation, sponsoring big names such as Tyler the Creator more recently, and Kurt Cobain in the early 90s. The Ramones famously wore them on stage and in cover art, and Wiz Khalifa, Ice Cube and The Game have all worn them.
The brand introduced Oubre Jr. as its latest sponsorship in a YouTube video featuring the song "Attitude" by The Misfits, which Converse also famously sponsored.
The Tsunami Papi's revival of Converse will bring a certain swagger to the brand that was lost on basketball stars in the early 80's. Now, the 22-year-old Oubre will have the opportunity to bring his creativity and style to the brand.
"They have dope canvases that a lot of people can make a dope creation on," said Oubre in an interview with ESPN. "I just want to continue to create that legacy and that wave to make the brand look good."
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