One day after tweeting his disgust with long voting lines in predominantly black neighborhoods in Georgia, Lakers star LeBron James is taking action along with some big names around the NBA and the entertainment world.
According to the New York Times, James is creating a non-profit ogranization called 'More Than a Vote' to help mobilize African-American voters and also educate the public on voter suppression methods and policies. James is joined by Trae Young of the Hawks, Derrick Rose of the Pistons, Draymond Green of the Warriors and other NBA players. Comedian Kevin Hart and NFL running back Alvin Kamara are also on board.
"Yes, we want you to go out and vote, but we're also going to give you the tutorial," James said in the interview. "We're going to give you the background of how to vote and what they're trying to do, the other side, to stop you from voting."
James has been linked to politics in the past by endorsing Hillary Clinton in the 2016 election and speaking out on various matters. But this is his most direct and significant effort towards making a difference in that realm.
James, 35, is a leader off-the-court in the NBA, with many other players following his example in their charity work. When he opened a school last summer, that raised the bar for all of his peers, Wizards star John Wall said at the time. It would not be surprising if many other players took after James and pitched in to help their own communities with voting.
The timing of James' plans will make for a busy fall. The NBA was shut down for months due to the coronavirus and now has plans to return in late July. That has set the playoffs to run into October. If James' Lakers go far, he will have a lot to focus on both on and off the court.
One way James plans to help is through social media. And with his more than 112 million followers on Twitter and Instagram, he can get a message out far and wide.
Expect to hear much more on the subject in the coming months, thanks to James.
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