NBA unveils new social justice efforts as postseason gets set to resume


The NBA has reached an agreement with the players association to resume postseason play on Saturday and with the resumption will come a new array of social justice initiatives, as the league and its players continue to find ways to raise awareness for racial injustice and voter mobilization in light of high profile police shootings.

A statement released by the league includes promises to establish a social justice coalition involving players, coaches and governors. Every team will work towards turning their arenas into polling locations, ideally in time for this November's election. And each game broadcast will feature commercials and other ads designed to raise awareness and promote civic engagement.

The NBA had already made some efforts to help the cause of social justice, but after the Jacob Blake shooting by a police officer in Kenosha, WI, many players felt not enough was being done. This takes what they started to another level, and makes some of the efforts uniform across the league.

Related: LeBron James encourages action regarding police brutality

The Bucks, Hawks, and Wizards were among teams that had already set up their arenas for voting. Now, it looks like that will eventually be the case across the country.

Nationals Park in Washington, D.C. will also be open for voting this November. It is becoming more common around sports as players and teams realize the power voter mobilization could have on creating long-term change.