The Washington Wizards will look a little different this season, as on Friday they announced a new partnership with the insurance company GEICO to include a sponsored patch on their uniforms.
The Wizards will become the 28th NBA team to have sponsored uniforms with only the Thunder and Pacers excluded. The change to Washington's uniform is effective immediately, meaning they will be rocking a GEICO logo on Friday night when they host Oklahoma City at 8 p.m. on NBC Sports Washington.
The deal will also put GEICO on the jerseys worn by the WNBA's Mystics and the G-League's Capital City Go-Go. The Go-Go begin their inaugural season this Saturday, Nov. 3.
When asked by NBC Sports Washington in August about the search for a jersey sponsor, Wizards majority owner Ted Leonsis said part of the process was finding the right company in addition to the right deal.
He explained why in a press release sent out by the team.
“When we set out to find a partner to share one of the most visible, most prominent partnership opportunities in sports, we knew we wanted a company that shared our commitment to community,” Leonsis said.
“GEICO has been a pillar of the Washington, D.C., community for decades, and they are one of the most influential advertisers in sports. That they have chosen to put their logo on their hometown teams is a great reminder of the power of basketball in Washington, D.C.”
Financial terms of the deal have not been made available, but the Wizards are tied to GEICO in a multi-year contract.
Here is a look at the Wizards' jerseys with the new GEICO logo on the front:
The NBA first announced plans to sell ad space on jerseys back in April of 2016. It has been commonplace in other sports like soccer and in the WNBA. The Wizards have now joined that movement.
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