The Bulls announced on Thursday that the organization will celebrate 50 years of Chicago Bulls basketball during the 2015-16 NBA season.
"Chicago Basketball is Golden" will serve as the season-long theme honoring the 50th year of Bulls basketball during live game broadcasts, along with a new TV commercial campaign, community and grassroots events and through social media and Bulls.com.
“Since the team was founded in 1966, the Chicago Bulls have been fortunate to be a part of moments and memories that are not only part of NBA and sports history, but are also part of people’s personal histories," Bulls President and COO Michael Reinsdorf said in a press release. "This season we will celebrate both those big milestones and individual connections. Fans will have the opportunity to relive their favorite highlights from Bulls teams over the years and share their own stories with others. This season-long campaign will capture the passion of our fans, the personalities of our teams, and the heartbeat of the city of Chicago, which has continually helped shape the Bulls’ identity and values. It has been the stage for our biggest celebrations for accomplishments on the court, but it has also been a place where we have achieved some of our finest moments by helping those in need. Everyone who has ever been part of the Bulls organization knows that just as the community supports the team, a team must also show unwavering support for its community. We are proud to be a part of the fabric of Chicago and look forward to celebrating our history with the city that we love and the fans that have helped make the team what it is today."
[SHOP: Gear up, Bulls fans!]
The Bulls also unveiled a special logo commemorating the 50th season.
Each month of the season a different decade of Bulls basketball will be celebrated at one home game with "Decade Nights," featuring limited edition commemorative giveaways and themed halftime performances by artists during that era. The Bulls will also wear Hardwood Classics jerseys during those games.
2015-2016 Decade Nights presented by BMO Harris Bank:
NBA
11/5 vs. Oklahoma City (60's Night)
12/16 vs. Memphis (70's Night)
1/20 vs. Golden State (80's Night/50th Birthday celebration)
2/19 vs. Toronto (90's Night)
3/7 Milwaukee (2000's Night)
4/9 Cleveland (2010's Night)
Bulls fans can take part in the 50th season festivities by sharing their favorite Bulls memories on Twitter, Facebook and Instagram using “#Bulls50" in their posts.
For more information visit Bulls.com throughout the season.