The Super Bowl is the one time throughout the course of the year in which television commercials earn our undivided attention.
That'll be the case once again during Sunday night's Kansas City Chiefs vs. San Francisco 49ers matchup. We'll be treated with a variety of commercials that range from humorous, to serious, to downright strange.
To assure you don't miss the most notable ads that air during this year's Super Bowl, we'll be keeping track of the best and worst ones right here. Be sure to check in throughout the game, and afterward, to watch all of the commercials that sparked the biggest reactions from viewers.
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NFL - Take It To The House
What a perfect way to kick things off. Take it to the house, kid!
Hulu - Tom Brady's Big Announcement
WHAT DOES IT MEAN?! Time to dissect this commercial for the next two months. This is what Brady was teasing when he posted that cryptic tweet last week.
MTN Dew - As Good As The Original
Anything with Bryan Cranston is good, so his nod to "The Shining" in this ad was fantastic in our book.
New England Patriots
Jeep - Groundhog Day
A great commercial based off a great movie on Groundhog Day/Super Bowl Sunday.
Hyundai - Smaht Pahk
We already showed you this one, but it only gets better with each watch. Chris Evans, Rachel Dratch, John Krasinski & David Ortiz knock it out of the pahk.
Cheetos - Can't Touch This
A hilarious commercial featuring MC Hammer that shows an awkward situation we've all put ourselves in: Cheese fingers. You can't touch this, or anything, because you have cheese all over your fingers. Get it?
Avocados From Mexico - AFM Shopping Network
No clue what I just watched, but I do know one thing: I will never forget Avocados From Mexico. Mission accomplished for them.
Pringles - Rick & Morty
Truth be told, I've never seen Rick & Morty. But I still laughed. That counts for something, right?
Planters - Baby Nut
Mr. Peanut lives and Kool-Aid Man (????) saves the day!
Google - Loretta
Yup, we're crying.
WeatherTech - Lucky Dog
Scout is a good pup.
Kia - Tough Never Quits
Las Vegas Raiders running back Josh Jacobs personifies toughness and is the perfect choice for this superb Kia ad.
Amazon - Before Alexa
What was life like before we had Amazon's Alexa? Ellen Degeneres and Portia De Rossi imagine.
Little Caesar's - Best Thing Since Sliced Bread
This commercial featuring Rainn Wilson, a.k.a. Dwight Schrute (The Office), is indeed the best thing since sliced bread.
Michelob Ultra - Jimmy Works It Out
With some help from John Cena and Michelob Ultra, Jimmy Fallon becomes arguably the greatest athlete of all time.
Budweiser - Typical American
Budweiser has a history of tugging at the heartstrings in their comemrcials, especially during the Super Bowl. This time was no different with their "Typical American" ad.
Audi - Let It Go
Good to see Arya Stark is doing well these days.