Skip navigation
Sign up to follow your favorites on all your devices.
Sign up

NBA gate revenue down only slightly

This news should be almost expected, coming on the heels of David Stern saying that next year’s salary cap would be higher than expected -- you all kept going to games.

According to the Sports Business Journal, attendance at games this year was off only slightly.

The NBA closes its 2009-10 regular season with more than $1 billion in gate revenue, down single digits from last year but less than the roughly $100 million drop in gate revenue the league had predicted.

League wide average attendance fell 2 percent to 17,165 fans per game. Television ratings during the regular season were flat on ABC and ESPN and up on TNT.

Overall NBA revenue is expected to exceed $3.5 billion, of which roughly one-third is derived from the league’s gate revenue.

The league wasn’t giving out specific revenue loss numbers, but it had warned previously to prepare for a big drop in gate revenue. But despite ticket discounts and worries of attendance falling off, things were just off slightly.

Sponsorship was another concern -- that is a key revenue source for teams. But the number of new sponsorship deals increased by seven percent.

All showing that while things are not great financially for the league, the doom-and-gloom scenarios did not pan out. Things are not that bad. Something the Players Association will be sure to mention during the upcoming Collective Bargaining Agreement talks.