North Carolina State will continue its partnership with Adidas, guaranteeing the university at least $6.45 million per year in retail product and financial considerations to the Department of Athletics, more than doubling the value of the current contract between the two. NC State announced the extension of the partnership on Tuesday morning.
The new contract between NC State and Adidas, which will from July 2016 through June 2022, will guarantee an increased minimum royalty payment to NC State from the sale of officially licensed merchandise.
“I’m excited that our relationship with [Adidas] has been extended,” NC State head coach Dave Doeren said in a released statement. “Their loyalty and commitment is very important to the Wolfpack football program and we look forward to the future of this great relationship. We are proud to represent the [Adidas] brand.”
Other schools with deals currently in place with Adidas include Arizona State, Miami, Indiana, Louisville, Mississippi State, Nebraska, Texas A&M and UCLA. Michigan is currently under contract with Adidas but will be switching to Nike next year, becoming the first football program to use the Michael Jordan Jumpman brand for its football uniforms. Adidas also recently lost partners in Notre Dame and Tennessee to Under Armour and Nike, respectively.
