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Callaway uses AI to create new Odyssey putter inserts

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Can artificial intelligence help golfers make more putts?

That’s what Odyssey, Callaway’s putting division, is aiming for when it comes to the company’s new Ai-One and Ai-One Milled putters, which it says, leverages an “industry-leading artificial intelligence design and super-computing capabilities to create the most advanced insert in golf.”

The Ai-One inserts feature contours on their aluminum backers that promote consistent ball speed across the face, along with a grooved White Hot urethane layer that provides a classic feel. The Ai Window is constructed of automotive-grade polymer and allows golfers to see the unique topology of the back of the insert. The Milled insert features similar AI-designed contours, just on a stainless steel, 100% milled head.

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With the Ai-One insert, Callaway says the putts that it tested finished 21% closer to the hole.

Other features of both putters include a navy blue PVD finish and interchangeable front weights of 5, 10, 15 and 20 grams, as well as an SL 90 counterbalanced shaft.

The Ai-One insert was used by Jon Rahm, in his Rossie model, and Sam Burns, in his Seven model, at the Ryder Cup.

Head shape options: Ai-One – #1, Double Wide DB, Rossie S, #7S, and #7CH; Ai-One Milled – One T, Two T, Three T, Six T, Seven T DB, Seven T CH, Eight T, and Eleven T

Availability: Nov. 3

Pricing: Ai-One – $299.99; Ai-One Milled – $449.99