Here’s a fun little inside baseball media secret: players occasionally make themselves available for interviews in exchange for being allowed to talk about some marketing initiative or product they’re shilling or what have you.
It happens more than you might know. While, on some level, yes, you can view it as a quid pro quo, it’s a pretty harmless one usually. The player will sit and answer all of the questions you have for them and be a total pro about it. Then they’ll usually get a minute or two to talk about whatever it is they’re promoting. It’s not terribly different than an actor going on a late night talk show to talk about their new movie, an author talking about a book or what have you. Sure, it’s not as direct -- we watch the actor because they’re actors so we expect them to talk about movies -- but it’s still a matter of commerce. As long as everyone’s being up front about it and the people doing the interviews don’t become blatant shills themselves it doesn’t bother me. And normally the athlete understands the competing needs and is good about being smooth about it all.
I did one of these with Matt Cain on HBT Extra a couple of years ago. It was an awful interview because Matt Cain wasn’t all that interesting and I wasn’t too good an interviewer, but I talked to him about baseball and he talked to me about some whatever the hell it was I can’t even remember and we all lived to fight another day.
Today Matt Harvey was making those rounds. While a lot of media outlets can and do ignore ballplayers on promotional interviews, Matt Harvey is in the news this week with his Tommy John-or-not-Tommy John decision, so he he was a much more tempting target. And one of the biggest names in the business had him on his show: Dan Patrick. The appearance did not go well, however, as Harvey actively resisted legitimate baseball questions and kept trying to steer things back to the product he was promoting in a rather hamfisted manner. It didn’t make him look that great:
Really, you can practically hear the publicist in his ear telling him to pitch the product.
Since that interview aired this morning Harvey has been raked over the coals. Which normally would make me smirk a bit, but today made me nervous. For you see: I was scheduled to interview Harvey myself at 2:30pm. And I’m nowhere near as good as Dan Patrick at cutting through the baloney, so I feared it would be a train wreck. How could I sit there and let him not talk about baseball? How would I actually say the words “Tommy John” or “rehab” without having to deal with the kind of silliness he pulled on Patrick.
Ultimately it didn’t matter. For one thing, Harvey apparently told that publicist to pound sand. While talking to Jim Rome later in the day he apologized for his behavior on the Patrick show. Then he took to Twitter to apologize as well:I’ve had a few rough outings on the mound, that was a rough outing on the radio this morning...
— Matt Harvey (@MattHarvey33) September 18, 2013
Been an exhausting couple of days. Apologies to @dpshow and @Qualcomm
— Matt Harvey (@MattHarvey33) September 18, 2013
Then: a technical glitch caused me to miss my interview window with Harvey, keeping me from asking him about how that Patrick thing went but also preventing some awkward transitions between his elbow and the stuff he was promoting. I will note that we could hear him talking to some other interviewer and he was talking about baseball and elbows and all of the things we really care about.
For what it’s worth, the thing he’s pitching is something to do with Qualcomm’s Fantasking initiative, which does, I dunno, something, to encourage fans to watch games while using their smart phones and tablets and generally being ultra-plugged in all the time.
Given how swiftly and adeptly fans took to digital platforms to excoriate Harvey for his blatant shilling on the Patrick show this morning, however, I feel like there isn’t much need to encourage fans to mutlitask when it comes to watching Matt Harvey. They’re fiercely good at it already.
