Podcast: Front Row Motorsports explains how it improves with smaller budget, unique sponsor deals
Running a Cup Series team is not a cheap endeavor.
One person who knows this is Jerry Freeze, the general manager of Front Row Motorsports.
Owned by Bob Jenkins, the two-car Ford team runs the No. 34 of Michael McDowell and No. 38 of David Ragan and has a technical partnership with Roush Fenway Racing.
Freeze sat down with Nate Ryan on the NASCAR on NBC podcast to discuss how FRM works with smaller budgets and its unique business-to-business sponsorship deals through Jenkins’ trucking company, MDS Transport, and restaurant business, Charter Foods.
Freeze calls Love’s Travel Shops, which sponsors half the races on McDowell’s car, a “textbook example” of such a deal. Their partnership began in 2013.
“Bob owns a trucking company with about 300 over the road truck on the road,” Freeze said. “They’ve got to get fuel somewhere. That’s kind of how the Love’s Travel Shop deal started for us.”
Freeze describes it as a “slightly smaller scale” version of the relationship between Team Penske and Shell.
Unlike larger teams, Front Row doesn’t yet have an optical scanning station at its shop to mimic this season’s new system for inspecting cars at the track. There is one available to teams at the NASCAR R&D Center in Concord, North Carolina,
“We went into it thinking, ‘We’ll never need to have one of those, NASCAR’s got one, we can go over there whenever we want,’ ” Freeze said.
The team also relies on the scanner located at Roush Fenway Racing. But it’s a challenge to take cars to Roush, with its shop also in Concord, nearly an hour away from Front Row’s base in Statesville.
Buying its own scanner is beginning to look like a “necessary evil” for Freeze, who said he’s heard it might cost at least $300,000 but would be worth the investment because teams need to check the cars many times through the building process.
“I think if you’re really going to try to optimize the car through each step of what you do, that might be the way to go,” Freeze said.
When it comes to becoming more competitive, Freeze and Jenkins have been encouraged to invest more resources and money into the team by moves NASCAR has made to lower costs, including requiring teams to use engines in multiple races, spec radiators and the controversial common pit guns.
“It put it in a place where, yeah, it’s still pretty tough for Front Row to get to, but it’s not as high as it use to be,” Freeze said of the engine rule. “With spec radiators, we were spending $9,000 for radiator in the past. Now a spec radiator is, I don’t know, a third of that.”
Freeze also addressed the future of one of the team’s three charters, which is leased to TriStar Motorsports this season.
“You can’t do that forever with the way the rules are set up,” Freeze said. “We’ll have to make a decision, either we’ve got to operate (it) ourselves or maybe we sell it to TriStar some day, I don’t know. ... Even though we weren’t in a position to run three cars and we’re still not today, it’s kind of nice to have in your pocket just in case something came along that was just phenomenal, and we needed one.”