(To answer your question, yes, this qualifies as news during the ssslllooowww part of the college football news cycle.)
After four years of being called the Brut Sun Bowl, the New Year’s Eve game will have a new sponsor starting this coming bowl season.
According to the Associated Press, Hyundai Motor America has agreed to a four-year deal that will allow it to become the title sponsor of the bowl played annually in El Paso.
Starting in 2010, the Sun Bowl will feature a a member of the ACC versus a member of the Pac-10.
