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Cavaliers adding advertisement to jerseys

Cavaliers Pacers Basketball

Cleveland Cavaliers’ LeBron James in action during the first half in Game 4 of a first-round NBA basketball playoff series against the Indiana Pacers, Sunday, April 23, 2017, in Indianapolis. (AP Photo/Darron Cummings)

AP

CLEVELAND (AP) -- A person familiar with the contract says the NBA champion Cavaliers will wear Goodyear’s wing-foot logo on their jerseys starting next season.

The team will announce a multi-year sponsorship deal with the Akron-based tire manufacturer, said the person who spoke on condition of anonymity because the Cavs and Goodyear are not disclosing any details in advance of a Monday news conference.

Darren Rovell of ESPN:

The agreement will give Goodyear tremendous exposure because the Cavs are one of the league’s most televised teams. There’s also an obvious local tie in as four-time MVP LeBron James is from Akron.

Last year, the league approved teams signing companies to place logos on the upper left portion of their jerseys starting with the 2018-19 season. The Philadelphia 76ers, Boston Celtics, Sacramento Kings and Utah Jazz all plan to wear corporate patches next season.

While on-jersey logos are new in North American sports, they’ve been part of European soccer for years.