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Mark Cuban says he voted against new Hack-a-Shaq rules: ‘Rewarding incompetence is never a good business strategy’

Oklahoma City Thunder v Dallas Mavericks - Game Three

DALLAS, TX - APRIL 21: Owner, Mark Cuban before game three of the Western Conference Quarterfinals of the 2016 NBA Playoffs at American Airlines Center on April 21, 2016 in Dallas, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ronald Martinez/Getty Images)

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The NBA enacted slightly more punitive rules against teams that employ Hack-a-Shaq.

Surprise, surprise: Mavericks owner Mark Cuban and the league office don’t see eye-to-eye.

Tim MacMahon of ESPN:

That’s one way to frame it.

Another: The NBA is no longer rewarding the incompetence of teams that defend so poorly, intentionally fouling is their optimal strategy.

Hacking is the only “skill” I can execute on an NBA level, which suggests it’s not much of a skill at all. I’d rather watch Andrew Bogut defend an Andre Drummond pick-and-roll rather than Bogut intentionally fouling Drummond. The ensuing free throws, admittedly, can be entertaining -- but not enough to outweigh the cost of a longer and choppier game.

And that’s what this is really about. Presenting consumers with a product they desire is always a good business strategy. If they draw more fans and keep existing fans more engaged, the new rules will pay off.

One more way to frame it: Maybe Cuban holds a grudge.