Rockets fire digital communications manager after controversial tweet
The Mavericks replied that the tweet was “not very classy,” and the Rockets apologized.
Today, the fallout continued in Houston.
I wasn’t a fan of the tweet. I found it more groan-worthy than funny.
But that doesn’t mean its author should be fired. Not every mistake warrants that level of punishment.
Of course, there could be more that went into the decision. We know about this one tweet. We know little else about Shanks’ overall job performance.
If his tweets in the aftermath are any indication, though, this lack of decorum was out of character:
I did my best to make the account the best in the NBA by pushing the envelope, but pushed too far for some and for that I apologize.— Chad Shanks (@chadjshanks) April 29, 2015
I hope there's another organization out there in need of someone willing to take chances and create engaging social content. I hope.— Chad Shanks (@chadjshanks) April 29, 2015
You all have no idea how much all this support means. Doesn't excuse my not thinking before Tweeting, but it has been much appreciated.— Chad Shanks (@chadjshanks) April 29, 2015
Personally, I think ESPN’s Amin Elhassan had the best idea: