This is interesting. Majestic Athletic has been baseball’s official uniform provider for decades, with its relationship with Major League Baseball dating back to the early 80s when it started providing batting practice jerseys. But that’s going to end after three more season:
BREAKING: @UnderArmour, @MLB, @Fanatics announce 10 year partnership. Starting in 2020, $UA will be official uniform provider for MLB.
— Jess Golden (@JGolden5) December 5, 2016
As CNBC’s Jessica Golden reports, this will be Under Armour’s first official uniform deal in major professional sports. UA does, however, sponsor a number of individual players, most notably Bryce Harper.
MLB has just released a statement about it:Beginning in the 2020 MLB season, Under Armour will be the exclusive MLB provider of all on-field uniform components including jerseys featuring prominent Under Armour branding, baselayer, game-day outerwear, and year-round training apparel for all 30 MLB Clubs. Fanatics, a global leader of licensed sports merchandise, will be granted broad consumer product licensing rights to manage the manufacturing and distribution of Under Armour and Fanatics fan gear, which include jerseys at retail, name & number products and Postseason apparel. Under Armour and Fanatics expect to offer an assortment of new fan gear apparel and accessories at retail, prior to the 2020 season.
