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Danica Patrick, Lesa Kennedy among AdWeek’s 30 most powerful women in sports


International Speedway Corporation CEO Lesa France Kennedy, named by Forbes magazine on Wednesday as “the most influential woman in the business of sports.”

Jared C. Tilton

Two NASCAR figures have been named by AdWeek as among its inaugural “30 Most Powerful Women in Sports.”

Sprint Cup driver Danica Patrick and Lesa France Kennedy, CEO of International Speedway Corporation and Vice Chairperson of NASCAR, are among the names that include “elite athletes, league executives, sports media personalities and sports marketing executives.”

Kennedy, who was named by Forbes as the Most Powerful Woman in Sports for 2015, was one of the hands behind the $400 million renovation of Daytona International Speedway that debuted in February.

“Being chosen along with such an incredible group of women is testament to the relevancy and popularity of NASCAR and motorsports,” said Kennedy in a press release. “I’m particularly pleased to be joined by NASCAR driver Danica Patrick who is inspiring the next generation of women drivers and competitors. A profound thank you to the AdWeek team.”