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Allen Iverson apologizes for missing Big3 event in Dallas

BIG3 - Week Three

TULSA, OK - JULY 09: Allen Iverson #3 of 3s Company reacts during the game against the Trilogy during week three of the BIG3 three on three basketball league at BOK Center on July 9, 2017 in Tulsa, Oklahoma. (Photo by Ronald Martinez/BIG3/Getty Images)

Ronald Martinez

Allen Iverson — one of the big name draws of the fledgling Big3 series featuring former NBA players — was a no-show last weekend in Dallas. It’s an issue for a league trying to get a foothold because Iverson is not much of a player anymore but he remains the biggest name and draw tied to the league. Big3 released this statement.

“We had no advance warning and do not have information as to all the circumstances surrounding his absence. The league is launching an investigation to gather all the facts and then will make an informed, official statement.”

Iverson has now posted an apology on Instagram.


The Big3 tour hits basketball hotbed Lexington next weekend, followed by Los Angeles the weekend after. We will see if Iverson attends those events. So far the Big3 has drawn good crowds and decent ratings for FS1 (not huge numbers but better than what the network drew a year ago in that time slot), but it needs stars to make this work. It’s just the way of basketball.