NBC/NBCSN’s 18.5 Million Viewers for Monday Night Winter Games Coverage Nearly Triples Primetime’s #2 Show
U.S. Men’s Hockey Team Faces Czech Republic in Quarterfinals TONIGHT at 10 p.m. ET on CNBC
STAMFORD, Conn. – February 20, 2018 – The U.S. men’s hockey team’s 5-1 victory over Slovakia last night on NBCSN averaged 1.62 million viewers, to rank as NBCSN’s most-watched late-night (10 p.m. ET or later) hockey game in four years, and is the second-most watched hockey game in the late time slot in NBCSN history, according fast national live plus same day data from Nielsen.
Last night’s game trails only the Minnesota Wild-Chicago Blackhawks NHL Stanley Cup Playoff game on May 2, 2014 (1.95 million viewers) among full late-night hockey games in the network’s history (since 2005).
With the victory, Team USA advanced to tonight’s Olympic quarterfinal game against the Czech Republic, which Kenny Albert, Mike Milbury, and Pierre McGuire are scheduled to call live at 10 p.m. ET on CNBC.
PYEONGCHANG OLYMPICS PRIMETIME DOMINANCE CONTINUES
Monday’s NBC Olympics’ primetime coverage delivered a Total Audience Delivery (TAD) average of 18.6 million viewers, according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics.
The NBC/NBCSN average last night of 18.5 million viewers dominated the TV competition – nearly tripling the audience of the #2 show in primetime (6.2 million viewers for The Bachelor). NBC Sports Digital delivered an average minute audience of 192,000 for Monday night’s coverage.
NOTABLE…
- Last night’s Total Audience Delivery provided an increase of 14% over the NBC broadcast viewership (TAD chart below) – marking the 10th consecutive night of double-digit TAD lift. NBC Olympics’ Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.
- Last night’s NBC/NBCSN viewership peaked at 19.3 million viewers from 9-9:15 p.m. ET, highlighted by women’s freestyle skiing on NBC and ice dance on NBCSN.
- NBC’s PyeongChang Olympics primetime broadcast last night (8-11:25 p.m. ET) averaged 16.3 million viewers and posted a 9.5/17 household rating. Viewership includes the West Coast primetime encore.
PRIMETIME TOTAL AUDIENCE DELIVERY FOR PYEONGCHANG OLYMPICS
| Date | Total Audience Delivery | NBC-only viewership | TAD Lift |
| Thur. 2/8 | 17.2 million | 16.0 million | 8% |
| Fri. 2/9* | 28.3 million | 27.8 million | 2% |
| Sat. 2/10 | 24.2 million | 21.4 million | 13% |
| Sun. 2/11 | 26.0 million | 22.7 million | 15% |
| Mon. 2/12 | 22.3 million | 20.3 million | 10% |
| Tues. 2/13 | 22.6 million | 20.5 million | 10% |
| Wed. 2/14 | 19.2 million | 17.0 million | 13% |
| Thurs. 2/15 | 19.3 million | 16.2 million | 19% |
| Fri. 2/16 | 19.2 million | 16.6 million | 16% |
| Sat. 2/17 | 16.1 million | 14.5 million | 11% |
| Sun. 2/18 | 18.2 million | 16.3 million | 12% |
| Mon. 2/19 | 18.6 million | 16.3 million | 14% |
| Average | 21.1 million | 18.9 million | 12% |
*Opening Ceremony (no competition & no NBCSN side-by-side coverage)
WINTER OLYMPICS PRIMETIME TOTAL AUDIENCE DELIVERY
| PYC 2018 | Sochi 2014** | PYC 2018 | Sochi 2014** | |
| Day | Viewership | Viewership | HH Rating | HH Rating |
| Opening Thurs. | 17.2 million | 20.0 million | 9.7 rating | 11.3 rating |
| First Fri.* | 28.3 million | 31.7 million | 14.9 rating | 17.0 rating |
| First Sat. | 24.2 million | 25.1 million | 13.1 rating | 13.9 rating |
| First Sun. | 26.0 million | 26.3 million | 14.2 rating | 14.4 rating |
| First Mon. | 22.3 million | 22.4 million | 12.7 rating | 12.8 rating |
| First Tues. | 22.6 million | 23.7 million | 13.0 rating | 13.7 rating |
| First Wed. | 19.2 million | 20.8 million | 11.2 rating | 12.1 rating |
| Mid. Thurs. | 19.3 million | 22.9 million | 11.4 rating | 13.4 rating |
| Mid. Fri. | 19.2 million | 19.2 million | 10.9 rating | 11.0 rating |
| Mid. Sat. | 16.1 million | 17.1 million | 9.0 rating | 9.6 rating |
| Mid. Sun. | 18.2 million | 21.3 million | 10.2 rating | 12.1 rating |
| 2nd Mon. | 18.6 million | 23.5 million | 10.9 rating | 13.8 rating |
| Average | 21.1 million | 23.0 million | 11.9 rating | 13.0 rating |
*Opening Ceremony (no competition & no NBCSN side-by-side coverage)
**NOTE: The 2014 Sochi Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage. Both of those platforms are included in Total Audience Delivery for the 2018 PyeongChang Olympics.
TOP 10 METERED MARKETS FOR NBC/NBCSN MONDAY PRIMETIME:
| 1. Salt Lake City | 21.4/37 |
| 2. Denver | 20.6/33 |
| 3. San Diego | 18.4/31 |
| 4. Minneapolis | 17.4/30 |
| 5. Austin | 16.5/28 |
| 6. Milwaukee | 16.1/25 |
| 7. Sacramento | 15.9/27 |
| 8. West Palm Beach | 15.5/24 |
| 9. Buffalo | 15.3/24 |
| 10. Providence | 15.2/25 |
Local metered market data represents NBC/NBCSN in primetime and includes the NBC West Coast encore and excludes sustainers.
ABOUT NBC OLYMPICS
A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.
— PYEONGCHANG 2018 —