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Blake Griffin, selling you some Kias (and it worked)

Sprite Slam Dunk Contest

LOS ANGELES, CA - FEBRUARY 19: Blake Griffin #32 of the Los Angeles Clippers dunks over a KIA during the Sprite Slam Dunk Contest during 2011 All-Star Saturday Night presented by State Farm on February 19, 2011 at the Staples Center in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2011 NBAE (Photo by Evan Gole/NBAE via Getty Images)

NBAE/Getty Images

Blake Griffin almost didn’t do the car dunk.

Because there was a lot of paperwork to get done. Seriously. See Kia knew they wanted to do a commercial out of it so Blake’s people and Kia’s people (and a bunch of lawyers) got together and drew up the papers well in advance. Then it dawned on them late in the game they needed approvals from Baron Davis as well (he throws the pass out of the sunroof), so there was that round of paperwork. But they got it done and Griffin dunked.

And interest in Kia cars, Kia Optimas in particular, went up, according to CNBC’s Darren Rovell (just keep scrolling down).

What if Griffin had not made the finals of the Dunk Contest? Yea, like that was going to happen. Start inserting your conspiracy theories here. David Stern is the Illuminati.

But the commercial is done and running.

And here CNBC’s Rovell breaks it down for you.

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