“The faster we can play, the more efficient we can play, hopefully the more points we have,” Falcons WR coach Ike Hilliard told team reporter Terrin Waack.
Drake London reiterated Hilliard’s objectives, saying the “ball’s gonna be in the air” and “slow feet don’t eat.” The Falcons’ new OC Zac Robinson, formerly the Rams’ passing game coordinator and quarterbacks coach, helped guide the Rams 2023 offense to NFL’s highest 11 personnel (three wide receivers) snap count (1,144) while utilizing a 60.4 percent passing rate in one-score games, 5.6 percent higher than the Falcons’ 54.8 percent rate. Waack noted slot receiver Rondale Moore and downfield specialist Darnell Mooney’s respective 4.29- and 4.38-second 40-yard dashes. The trio, side-kicked by Kyle Pitts (4.44 seconds at Florida’s pro day), possess the requisite speed to achieve Hilliard’s goal.