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Bills quarterback Josh Allen led the NFL in an important statistical category last year: Merchandise sales.

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  • BUF Outside Linebacker #55
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    Hoecht missed the first six games of the 2025 season due to a performance enhancing drugs suspension. He appears in Weeks 8-9, but suffered a season-ending Achilles tendon rupture. He made a big impact while active, notching eight quarterback pressures, three sacks, one tackle and one batted pass. He has been working to the side with the strength and conditioning staff during organized team activities thus far. Getting Hoecht back early in the year, even in a rotational capacity, would be helpful.
  • JAC Cornerback #23
    Jackson has had a successful career for a seventh-round pick. He played regularly for the Bills from 2020-23 before joining the Panthers in 2024. He returned to Buffalo last year, but appeared in just one game on defense. He can contribute on special teams and potentially provide the Jaguars with an experienced backup if he can make the roster. The Jaguars also signed C Trystan Colon, placed CB Keith Taylor (pectoral) on injured reserve and waived OG Sal Wormley.
  • BUF Wide Receiver #2
    Moore sort of bumbled his way through a status check from Buffalo News’ Katherine Fitzgerald. Initially, the veteran wide receiver said things are “going good,” before talking his way into an up-and-down write-up. Growing pains are expected, especially in the spring, but we sure hope Moore tells us things really are “perfect” a few weeks from now. Moore, 29, has a chance to resume operating as a clear-cut No. 1 wide receiver with his new team. The Bills have lacked a difference-making perimeter threat for years. If he can master the playbook, a stable WR3 season could be in play for him.
  • Flannigan-Fowles appeared in 10 games for the Giants last year and was credited with three starts. He totaled one sack, three TFLs, and 33 combined tackles. Flannigan-Fowles also logged over 100 special teams snaps for the sixth time in as many pro seasons. He will be a solid depth option for the Bills.
  • BUF Tight End #86
    Earlier this offseason, doctors reportedly advised against surgically repairing the PCL tear Kincaid suffered back in 2024. Instead, Kincaid was told to focus on “setting a good foundation for strength around the knee to support it.” Kincaid believes his failure to properly prepare his body for NFL rigors, and his uneasy feelings about the knee, led to compensatory hamstring issues in 2025, but Kincaid’s new preparations have drawn compliments from Bills coach Joe Brady and QB Josh Allen. Regarding potential load management in-season, Kincaid thinks he and the team can see how his participation this spring and summer goes, rather than preemptively assuming he needs a snap count. Kincaid warrants fringe TE1 treatment if the team keeps him in a limited role. If he can prove his health has turned a corner this summer, he could inch his way up into the mid-TE1 tier.
  • BUF Wide Receiver #0
    Brady said this to Coleman right after he took the Bills’ head coaching job. The former No. 33 overall pick posted a 38-404-4 receiving line last year. He was a healthy scratch multiple times despite the team desperately needing a receiver to step up. Coleman himself acknowledged 2026 as a make-or-break season. While he may get another chance to be in the mix for targets, the team is fully committed to DJ Moore as their WR1 after trading for him and guaranteeing extra money for him down the road. With Khalil Shakir and Dalton Kincaid also locked in for notable roles, there isn’t much meat left on the bone for Coleman. Even if he turns things around, Coleman is unlikely to make much of an impact for fantasy purposes.
  • BUF Wide Receiver
    Bell likely profiles as a potential deep sleeper in 2026, but he would have some real fantasy value if he found a real role in Buffalo’s offense. Keon Coleman hasn’t exactly endeared himself to anyone and Joshua Palmer had a lackluster first season with the Bills. With Tyrell Shavers also likely out early after tearing an ACL in the playoffs, Bell should be on the radar in the late second or early third round of rookie drafts.
  • BUF Defensive End #51
    The signing of Danna adds another experienced pass rusher to Buffalo’s defense, but the 28-year-old managed just one sack and three TFLs in 15 games last season while making 14 starts. Danna was signed to a three-year deal by the Chiefs in 2024 after he racked up 6.5 sacks the previous season, but was released after a disappointing 2025. He’ll likely start off as a rotational player with a chance to earn a larger role if he excels in camp and the early part of the season.
  • BUF Front Office
    It’s a bit of a surprise the Vikings have left their GM spot open after firing former GM Kwesi Adofo-Mensah in late January. Gray has been a popular name in GM searches over the past couple offseasons. He landed an interviews for the Jaguars and Titans open general manager positions in February 2025. Gray, who’s been with the Bills since 2017, would take over a front office charged with figuring out how to navigate the team’s disastrous JJ McCarthy draft pick and keeping together a defensive core that has performed well over the past two seasons.
  • BUF Wide Receiver #0
    The Bills seem committed to the idea that Coleman, who was the subject of trade talks earlier this offseason, can still live up to the potential that made him the 33rd overall pick of the 2024 NFL Draft. Coleman has struggled to hit the mark thus far in his career, catching 67 passes for 960 yards and eight touchdowns in 26 career games, and was a healthy scratch for parts of last season due to some off-field disciplinary issues. Beane said he believes Coleman’s “best year is yet to come here in 2026.” We’ll see how that plays out, given the recent additions of D.J. Moore and Skyler Bell this offseason.