After spending the weekend watching the Joe Gibbs Racing driver dazzle at Watkins Glen International, the NBCSN analyst writes of a newfound appreciation for ‘legendary’ talent.
As society’s entertainment options become fragmented, focusing on hooking race fans -- particularly those who love dirt -- is the way to rebuild audience.
The NBCSN analyst and NASCAR veteran driver is happy to evangelize about his sport. But he’s come to understand it isn’t the make or break key to its existence.
