Coca-Cola extends sponsorship of Charlotte’s 600-mile race through 2020
Coca-Cola has extended its partnership with Speedway Motorsports Inc., and will continue its sponsorship of the Coca-Cola 600 through 2020 it was announced Sunday.
Coca-Cola has sponsored NASCAR’s Memorial Day weekend race since 1985.
As part of the agreement, Coca-Cola will have official drink status at seven of SMI’s tracks - Atlanta Motor Speedway, Charlotte Motor Speedway, Sonoma Raceway, Kentucky Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway and Texas Motor Speedway.
“Coca-Cola and Speedway Motorsports have been making memories together for more than 30 years by honoring our troops, celebrating our passion for racing and creating spectacular experiences for our fans,” said Marcus Smith, chief executive officer of Speedway Motorsports, Inc. “Coca-Cola is the world’s most-respected and recognizable brand, and it’s an honor to extend our partnership into its fourth decade. We look forward to serving our fans refreshing excitement both on and off the track for years to come.”