Long-time NASCAR track Darlington Raceway said it has signed what apparently is the first NASCAR-related Name, Image and Likeness (NIL) deal between a speedway and a college athlete.
The track announced Wednesday that Grayson McCall, a quarterback for Coastal Carolina University in Conway, South Carolina (about 70 miles from Darlington), will be a marketing partner for the raceway this year and next year.
McCall will help promote Darlington’s Sept. 3-4 Southern 500 weekend and next year’s races at the track.
JUDY_JOHNS
“Grayson McCall is one of the finest quarterbacks in college football, so we are proud to partner with him as the first NASCAR-owned track NIL athlete,” track president Kerry Tharp said in a release. “Grayson has had a dynamic collegiate career setting NCAA and school records and has lived his entire life in the Carolinas.”
Coastal has a 20-2 record over the past two seasons with McCall as the starting quarterback. He will be a junior this season.
Financial details of the agreement were not released.
