DraftKings to develop NASCAR-branded fantasy sports games
NASCAR announced Thursday a three-year agreement with DraftKings to be the official daily fantasy sports partner and to develop NASCAR-branded games across the fantasy sports category.
“Pursuing ways to connect with our fans on a daily basis while enhancing their viewing experience has been paramount to NASCAR, and fantasy sports is a core tenet of that strategy,” said Steve Phelps, NASCAR executive vice president and chief marketing officer, in a statement. “We are committed to growing our fan base, increasing engagement and diversifying our audience and partnering with DraftKings will strongly support all of these efforts.”
In each game, participants are assigned a fixed salary cap to draft their roster, comprised of five Sprint Cupdrivers. Scoring categories in DraftKings NASCAR daily fantasy sports games will include finishing position, fastest laps, laps led, position differential and passing differential. NASCAR games on DraftKings will provide fans the opportunity to win unique NASCAR prizes and VIP experiences.
DraftKings will offer a free game for casual players and paid games for avid fans of the sport.