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Allstate announced as LA28 Olympics, Paralympics founding partner

Allstate has joined the LA28 Olympic and Paralympic Games’ group of founding partners, becoming the official home and auto insurance partner of Team USA.

Allstate will also partner with NBCUniversal to support multiplatform coverage of the Games in telling stories behind the athletes’ successes.

“For more than 20 years, Allstate has supported student-athletes because we believe in the power of sport to build leaders, strengthen communities and help people reach their potential,” Elizabeth Brady, Allstate EVP and Chief Marketing, Customer and Communications Officer, said in a press release. “Many Olympians and Paralympians develop that character on college campuses long before representing their country. Supporting Team USA and LA28 is a natural extension of that commitment and of Allstate’s purpose: protecting people, strengthening communities and helping them achieve their hopes and dreams.”

Allstate becomes the ninth founding partner for LA28, in addition to more worldwide partners and official partners.

Previously announced founding partners are Comcast (official wireless communications services partner), JPMorgan Chase (official retail bank), Delta (official airline), Google (official search engine and cloud partner), Honda (official automotive partner), Intuit (official small business and personal financial software partner), Korn Ferry (official talent and organizational consulting partner) and Starbucks (official coffee partner).

Christophe Dubi talked about preparations for LA 2028, which will be the biggest Olympics ever.