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GEICO to sponsor restart zone at 11 ISC tracks, starts this weekend


GEICO’s Patrick Judge (second from right) gets ready to cut the ribbon on the new “GEICO Restart Zone,” that was introduced Friday at Talladega Superspeedway. Also pictured, Talladega Superspeedway Grant Lynch (left), No. 13 GEICO Racing Driver Casey Mears and the GEICO Gecko.

GEICO is expanding its NASCAR involvement, the company announced Friday at Talladega Superspeedway.

  • First, GEICO will sponsor the on-track restart zone at Talladega this entire weekend. Then, beginning in 2017, GEICO will sponsor the on-track restart zone at 11 of International Speedway Corporation’s racetracks that hold NASCAR events.

Those tracks that will carry the GEICO Restart Zone next season are Chicagoland Speedway, Darlington Raceway, Daytona International Speedway, Homestead-Miami Speedway, Kansas Speedway, Martinsville Speedway, Michigan International Speedway, Phoenix International Raceway, Richmond International Raceway, Talladega Superspeedway and Watkins Glen International. Auto Club Speedway is not included.

  • Second, GEICO will continue its entitlement of the GEICO 500 through 2019, including Talladega’s 50th anniversary in that same year, as well. GEICO has been an entitlement partner with Talladega since 2014.

“We’re excited about extending our relationship with GEICO, one of the largest auto insurers in the U.S.,” Talladega Superspeedway Chairman Grant Lynch said in a media release. “This race, known for its thrilling on-track action at NASCAR’s most competitive track, will continue to provide an incredible platform for GEICO to engage with fans.”

  • Third, GEICO – which is the second-largest private passenger auto insurance company in the U.S. – will continue holding naming rights to campgrounds at eight ISC facilities: Chicagoland, Darlington, Daytona, Homestead-Miami, Phoenix, Richmond, Talladega and Watkins Glen.

“The GEICO partnership is a great example of how large brands can leverage the power of ISC’s scale,” ISC Chief Marketing Officer Daryl Wolfe said in a release. “GEICO has been a terrific partner to the Sport for years and this new agreement is a testament to how a brand such as GEICO can leverage the Sport in multiple and distinct areas, while continuing to drive engagement with the most brand loyal fans in all of Sports.”

Geico also sponsors the No. 13 NASCAR Sprint Cup car of Casey Mears.

Follow @JerryBonkowski