Josh Wise is Chip Ganassi Racing’s human optimizer
At some point in the past two years Josh Wise had to say it out loud.
He wasn’t a professional race car driver anymore.
But what is he now?
“Man, I don’t know. I struggle with titles,” Wise says while sitting in a conference room at Chip Ganassi Racing’s shop.
It turns out the 35-year-old Wise is the driver performance manager for CGR’s NASCAR operations. That’s a vague title covering the work Wise has done “optimizing humans” for the team over the last two years and that now stretches to drivers like Noah Gragson and Brett Moffitt.
But Wise has other titles that tell the story of how he became a man who molds the eating, workout and driving habits of NASCAR drivers.
Former Professional Race Car Driver
Wise concedes the end of his NASCAR career, which lasted 10 years and 318 starts, was “not very romantic” compared to Jeff Gordon or Dale Earnhardt Jr.
His last start came on Nov. 6, 2016 in the Cup playoff race at Texas Motor Speedway. Driving the No. 30 Chevrolet for The Motorsports Group, he started and finished last. His car was parked after 257 of 293 laps due to an electrical issue.
“I was really tired of racing the way that I was having to race,” Wise says of the time, which capped off a two-year stretch of dissatisfaction. “I grew up racing with just a tremendous amount of passion and love for the sport.
“The thing that I enjoyed about it was being able to push myself to limits beyond what I thought I was capable of. The position I was in as a race car driver at that point in my career wasn’t that ... It just wasn’t that fun anymore.”
Wise now finds himself dedicated to a job that’s led him to say no to offers to race.
“I’ve actually turned them down because I haven’t wanted to blur the lines between wanting to be a race car driver anymore and doing what I’m doing now,” Wise says. “I really have no desire to be a race car driver anymore.”
But he had to say it out loud.
“I think at that point I told my wife (Ashley), I was like, ‘Hey, I’m done,’ ” Wise says. “She kind of knows when I draw a pretty distinct line when I say things like that. I have a bit of a switch I flip in my mind and I’m able to focus on another direction pretty efficiently.”
The path to Wise letting go of his racing identity began roughly a decade ago when he took part in his first Iron Man competition.
At the time, Wise was not the poster boy for driver fitness.
“I was amazed because I was a guy who had never run more than three miles in my life,” Wise says. “I had started cycling. I didn’t know how to swim. The first time I swam in a pool I didn’t make it across the pool one time before I had to stop.”
He began training himself to swim 2.5 miles, bike 112 miles and run a marathon without a break. He qualified for and competed in the Iron Man World championships in Zell am See-Kaprun, Austria, in 2015 with Landon Cassill.
During this period, Wise found himself consulted by other drivers for fitness advice. Wise trained with Jimmie Johnson, helped Trevor Bayne prepare for his own Iron Man event and worked with Erik Jones, who was racing in Xfinity at the time.
Wise became “fascinated” with the human body, its adaptability, the “fitness benchmarks” and “sensory demands” it needs to handle to process information and make decisions.
As he sought answers, the door to Wise’s future opened at the track where he made his last start. Walking through the garage at Texas Motor Speedway, he ran into Max Jones, CGR’s managing director of NASCAR operations and an acquaintance.
Wise told Jones about what he was pursuing. Jones then invited him to make a presentation to the team.
“I really just presented my philosophy and my foundation for what I was doing already and what I had hoped to build and what I thought I could bring to the table for their drivers,” Wise said. “We basically had made a commitment by the time I walked out of the room.”
Wise entered the 2018-19 offseason after two years with Ganassi.
Two seasons of controlling the exercise routines, diets and race prep for drivers.
Two years of “optimizing humans.”
It’s been 2 years since I have raced a car. If you told me earlier in life that I would find something I’m more passionate about than driving I wouldn’t have believed it. Optimizing humans is what I was made to do. Specifically humans who like speed ✅— Josh Wise (@Josh_Wise) November 12, 2018
That optimization helped result in four Cup wins for Kyle Larson and 11 wins in the Xfinity Series from five different drivers: Larson, Ross Chastain, John Hunter Nemechek, Tyler Reddick and Alex Bowman.
What has Wise subjected his drivers to?
Let’s start with trips to the grocery store.
“If there’s something in packages, I tell them no more than five ingredients and you better be able understand what every ingredient is in there,” says Wise. “Other than that, it’s all fruits, vegetables and meats as close to coming right off the animal as we can get them.”
That includes making farm-to-table restaurants a frequent destination for Ganassi teams on the road.
According to Nemechek - who has documented that he’s willing to eat grass - one food Wise has imparted on his drivers is avocado on toast with jelly.
“That’s probably a pretty weird one,” Wise says. “It’ll blow your mind, but a good kind of whole grain toast with avocado and strawberry jelly is one of the tastiest, odd things that most people would ever try. Other than that, it just depends on what they’ve been exposed to. There’s some things that maybe I don’t what to share that I have them try that are a little bit unorthodox.”
Chastain, who was set to drive for Ganassi in the Xfinity Series in 2019 before that operation closed due to lack of sponsorship, described how Wise encourages his drivers to introduce themselves to an unusual eating pallet.
"(Wise says to) pretend you’re in the forest, and you’re going to eat all this stuff that you find and then you’re going to eat some salmon,” Chastain says. “There’s blueberries and strawberries and spinach and all this stuff and kale. Me being a (watermelon) farmer, (I ask) ‘What forest are you in? This is some enchanted forest and I want to go there and grow watermelons there because it sounds like anything can grow there.’ ”
Among the Ganassi drivers, “everybody’s different” when it comes to a Wise-directed workout regimen.
“It’s a combination of my opinion on where they’re at in a certain area, their opinion on where they’re at in a certain area, what type of time constraints we have, what types of goals we have, what performance is showing we need,” Wise says. “Because in the end we’ve got to create on-track performance.”
He used Larson as an example on where opinions and scheduling come in to play.
“While I might think that Kyle needs to work out more, Kyle’s racing sprint cars all summer and Kyle needs to focus on recovery and Kyle needs to focus on watching video,” Wise says. “So to take resources away from that to say ‘you’ve got to run 6 miles,’ you can easily let ego make things counter productive.”
One driver who is willing to run 6 miles - and then some - is Nemechek.
Nemechek, who will compete for GMS Racing in 2019, frequently documents his running habits on social media.
In early December, he and Wise “felt guilty” after McMurray took part in a marathon.
Their solution? Run 16 miles through a very cold Davidson, North Carolina.
“Sixteen miles might be a little bit over the top,” Nemechek told Fox Sports. “But it takes about two hours to run if you’re really digging. Our races are normally, two, two-and-half-hours. ... Granted it was cold, so that really didn’t help the fundamental of being hot in a race car, but still the endurance aspect is really huge.”
Reaction time is everything in auto racing, with drivers having to navigate close quarters and avoid accidents in a blink-of-an-eye.
Wise wants to help slow things down for drivers and Ganassi’s pit crews.
He used a driving simulator to highlight the significance of a driver’s vision.
“I could turn off the sound and they could go out and they could probably run a lap time,” Wise says. “Then I could turn the sound on and they’ll probably go run about the same lap time. I could turn off the feel in the steering wheel and they’ll probably go run the same lap time.”
But once you start tinkering with a driver’s visual inputs, “You’re not going to make a lap,” Wise says.
With this in mind, Wise turned to eye tracking.
Eye tracking involves a digital board that lights up with green and red dots. You touch the green dots and avoid the red ones.
The program is a product of Tobii Pro.
There are physical exercises that are also done in relation to eye tracking.
“One set would consist of something at a computer which takes a minute or two minutes and then you go and do a physical activity,” McMurray said in early 2018. “They’re not like normal exercises. You get tired and you do it again. It’s interesting. It’s hard. It’s very mind exhausting. It’s one of those things (where) you’re exhausted when it’s over and you haven’t done anything.”
McMurray, who was the oldest driver under Ganassi’s NASCAR umbrella last year at 42, actually found the eye tracking reassuring.
“I was concerned about that because I was the oldest,” McMurray said. “It just so happened that I happened to have the best eyes of all the group as far as just the typical eye chart. But there were some things that Kyle was really good at that I wasn’t at. There were some things Tyler was good at. Everyone had strengths. It was kind of good to see what are your weaknesses.”
Wise emphasizes that everything from a “decision-making and application standpoint” for a driver comes from “visual inputs.”
“All the other things are really supplementing that foundation,” Wise says. “The better that I can make them see, the better I can help them make decisions based on vision, the better the foundation they have as an athlete.”
Anyone who pays attention to Chip Ganassi’s personal Twitter account knows he likes winners.
Whether it’s with Josh Wise and Jamie McMurray in NASCAR or Dario Franchitti in IndyCar, Ganassi puts a premium on experienced drivers remaining involved in his race teams.
In 2018, that included six Xfinity Series wins and a fifth IndyCar championship with Scott Dixon.
“I think anytime you have guys that are current in the sport it’s an opportunity,” Ganassi said. “That is what guys like Josh or Dario or Jamie can bring.
“They are the most current guys that are maybe not driving for one reason or another and that is something that is invaluable in a team organization. You are constantly building this book of information and you are constantly tapping this book of knowledge or building it. You have another head in the room. It doesn’t have to be much, just one little piece of advice or one little tidbit of information can be invaluable on a race weekend.”
Wise has no intention of becoming stagnant in his one-man quest for human optimization. He plans to complete an online degree in specialized sports psychology from Capella University in the spring or summer.
“Just checking the boxes on meeting the needs for these athletes. It’s all I care about, really,” Wise says. “I want to be someone that I wish I had when I was doing this.”
After just a couple days of working with Josh it is very clear to see the passion and commitment he has put into this program. He has already opened my eyes to new ways of becoming the best I can be and has lit a 🔥 under me. I’m honored to be a part of this program. #backtoback https://t.co/ByRSpJFvQX— Brett Moffitt (@Brett_Moffitt) January 15, 2019