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NASCAR Power Rankings: The race name game

It used to be so simple. Schedule a NASCAR race and give it a name.

It could be about your town: the Richmond 250. Or your region: the Southeastern 500. Or your universe: the World 600.

Or to honor a driver: the Gwyn Staley 400.

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Or it might be the best NASCAR race name of all time: the Firecracker 400, held on July 4 at Daytona International Speedway.

Then sponsor money arrived, and the NASCAR name game changed forever. Deliver a check that’s large enough, and pick almost any name you want. Here are 10 of the oddest from recent years:

NASCAR Power Rankings

1. Beef. It’s What’s for Dinner. 300 -- No, you didn’t get a steak with your ticket.

2. Axalta. Faster. Tougher. Brighter. 200 -- The award for most periods in a race name goes here.

3. Heluva Good! Sour Cream Dips at the Glen -- A real challenge for the race broadcast teams.

4. 300 -- One of the weirder medication-related race names.

5. Blue Emu Maximum Pain Relief 400 -- Hopefully, the race didn’t stink.

6. 500 -- A not-so-bright idea.

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7. Buschy McBusch Race 400 -- Really?

8. Call 811 Before You Dig 200 -- An important reminder for all fans who bring shovels to the track.

9. Big Machine Vodka 400 at the Brickyard -- The Brickyard 400 was such a fun name.

10. Axalta ‘We Paint Winners’ 400 -- Axalta paints itself into a corner.

Honorable mentions: 400, Powershares QQQ 300, 400, Goody’s Headache Relief Shot 500, My Bariatric Solutions 300.