Nike went out and hired Seth MacFarlane to do a cartoon ad helping sell the Nike LeBron 8s.
If you just asked “who is Seth MacFarlane?” then you have yet to set the DVR for all the shows on Fox after The Simpson’s every Sunday. And you’re probably the guy who keeps asking the neighbors to turn the music down. MacFarlane’s “Family Guy” is brilliant, and that got him sevral other shows that nobody we know really watches.
Anyway, the little intro clip below runs before all of MacFarlane’s much-watched YouTube videos (we found it via The Basketball Jones). We’d like to explain it... but really we have no idea. Just watch and enjoy it.