The Bills unofficially opened their stadium on Saturday night, with the team practicing in the brand-new building. The event sparked a variety of images of seats with obstructed views.
On Monday afternoon, Bills chief operating officer Pete Guelli told PFT that the team has heard from “less than one percent” of the Personal Seat License account holders regarding sight-line concerns. The Bills, per Guelli, will address these issues on a “case-by-case basis.”
The Bills marketed the PSLs with a Virtual Venue model that showed the customers the expected view from each seat. The team believed the virtual images were “pretty representative” of the in-seat viewpoint.
The team’s goal will be to attempt to resolve all concerns.
The Bills have more than 17,000 PSL account holders. Each account holder has one or more seats in the new stadium.
The photos posted on social media show multiple locations from which the full playing field can’t be seen. At least one extreme example, posted by John Wawrow of the Associated Press, was taken from a seat that has not been sold and will not be sold for football games. It could be used for other events, such as concerts. Other seats fall into that same category, we’re told.
Still, some of the seats created concerns that have been communicated by the PSL account holders to the team. Those issues will be explored and, if necessary, resolved.
