OK, now this is getting ridiculous.
As if the oversized drive-in theater screens at the new Cowboys Stadium weren’t already enoughof a distraction from the fact that, you know, a football game is being played under them, Sunday’s critical contest against the Chargers will feature an added element to keep people from actually focusing on the field.
Given the way the Cowboys recently have performed in December, maybe that’s not a bad thing.
According to Broadcasting & Cable, the game will include a massive experiment in 3D technology, with red-and-blue glasses (Jerry Jones likely asked for a way to make them silver and blue) distributed to all of the 80,000-plus fans in attendance.
So starting at halftime and continuing into the second half, 3D images will be pumped through the large screens via a new technology that allows two-dimensional HD images to be converted to 3D HD.
This development is very bad news for David Modell’s 3ality Digital, which broadcast last December’s Raiders-Chargers game in 3D at a small handful of theaters and produced U2 3D, a 2008 concert film that was, in all candor and objectivity, incredible.
Modell’s company requires 3D cameras; the new technology from HDLogix uses software to translate 2D into 3D, a much cheaper way of generating 3D images and, in turn, 3D content.
The biggest question is whether “synthetic” 3D looks as good as real 3D, when judged through the naked eye as covered by those dorky red and blue glasses.
Either way, there’s a good chance it’ll look better to Cowboys fans than anything that happens beneath the biggest boob tube on the planet.
