Wisely, NFL teams facing challenges to sell tickets have commenced the process of making those tickets more enticing. On Tuesday, the Buccaneers announced that prices would be cut for “tens of thousands” of seats. The Chargers have now announced that they’ll lower ticket prices for nearly 10 percent of the seats at Qualcomm Stadium.
All other ticket prices will be unchanged for 2011.
Specifically, 6,500 “View Level” end zone season tickets, which were priced at $63 per game in 2010, will now cost $54. The $9 drop reflects a reduction of roughly a 15 percent.
“We think lowering the price of these 6,500 season seats gives us the best chance to fill Qualcomm Stadium next year,” Chargers Executive Vice President A.G. Spanos said in a team-issued release. “A full, loud stadium gives us the strongest home-field advantage and allows the fans at home to enjoy the game as well.”
A full stadium also allows the games to be televised locally, which probably is the primary reason for adjusting the price points on 6,500 seats, and for not increasing the prices on the others.