The Falcons haven’t quite reached the level of some of the NFL’s circuses, but at least the bread (and tube steaks) will be cheaper.
Via Darren Rovell of ESPN.com, the Falcons are rolling back prices on concession items to what is suggested to be the cheapest in major pro sports.
For $2, fans can get a bottle of water or a hot dog or a bottomless soda (which may be a good deal but does not lead to the absence of bottom on the drinker). A slice of pizza or nachos or some fries or a bag of peanuts will set you back $3.
A 12-ounce cup of mass-produced domestic beer is $5.
“We’ll be able to feed a family of four at our games for $27,” said Steve Cannon, CEO of the AMB Group, which oversees all of Falcons owner Arthur Blank’s businesses. “That’s 60 to 70 percent cheaper than our competitors.”
Cannon said they discussed the appropriate price points on beer specifically. Too expensive, and they won’t sell enough. Too cheap, and you run the risk of a riot. Cleveland proved in 1974 that 10-cent beer night was a spectacularly poor idea.
But the Falcons are hoping to make up some of the money by dealing in bunk. There will be 670 concessions points in their new stadium, which is 65 percent more than in the Georgia Dome.
We’ll see after a few seasons whether than requires making seats in the new building 65 percent wider.
