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Giants will do “Hard Knocks” over John Mara’s dead body

The Giants and the Jets share a stadium, but they don’t share an organizational philosophy.

Mike Lupica of the New York Daily News has a column today about Giants co-owner John Mara, and the most colorful quote comes when Lupica asks Mara when the Giants will announce that they’re doing Hard Knocks next year.

“That announcement will come,” he said, “when I’m next to my father in Gates of Heaven cemetery.”

The Giants do business differently than the Jets, and Mara says he finds it “amusing” that people view them as rivals.

“We really have to be more concerned with what Dallas and Philly and Washington do than what our neighbors do,” Mara said. “We each have our own brand.”

And you won’t see the Giants brand on HBO any time soon.