Goodell urges Tampa to keep bidding for Super Bowls, too
Five cities competed this week for a trio of Super Bowls. The two losing cities got the NFL’s equivalent of a participation ribbon: A personal letter from Commissioner Roger Goodell urging them to keep bidding for future Super Bowl.
“It is clear the Tampa Bay region will be in excellent position to contend for Super Bowls in the years to come,” Goodell wrote. “Thank you for your leadership and many contributions to the success of the league. Our office and the Super Bowl Advisory Committee will continue to support your efforts.”
Of course it will; the NFL needs to constantly have more cities bidding on Super Bowls than it has Super Bowls to award. Otherwise, the NFL won’t get the kind of competitive offers that include free presidential suites for owners and $50,000 in per-team “credits” for expenses teams inevitably will incur. Once the supply of viable candidates to host the games matches the demand, the jig will be up for the NFL.
Which is why the NFL needs to constantly encourage the losing cities to keep trying -- and why the owners of every team need to cajole the local politicians and business leaders into aspiring to host the game. The more cities at the table, the more free stuff for the people in each city who already can afford to buy their own stuff, over and over again.