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“Land Shark” Will Swim With The Fishes For The Super Bowl

It recently was announced that Dolphin Stadium will be named during the 2009 season for an animal that eats dolphins. The venue once named for a defunct companty (Pro Player) will be called “Land Shark Stadium,” thanks to the makers of a beer of the same name. But, according to Terry Lefton of SportsBusiness Daily, the Land Shark name has a shelf life -- the NFL won’t allow it to appear on the stadium for the 2010 Pro Bowl or the 2010 Super Bowl. "[The Dolphins] are still looking for a naming-rights sponsor interested in the Super Bowl and Pro Bowl rights, and possibly a longer term beyond that,” a source told Lefton. The naming-rights deal has a one-year duration, and it’s part of a broader effort to incorporate musician Jimmy Buffett into the Dolphins organization as a minority owner, and to transform the overall experience at the stadium.