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Report: Pizza Hut deal is done, and bigger than Papa John’s

  
Published February 28, 2018 02:30 AM
Fast Food Restaurants Remain Firm Favourites With UK Consumers

BATH, ENGLAND - FEBRUARY 19: A branch of Pizza Hut is pictured on February 19, 2018 in Bath, England. The number of takeaway restaurants has increased significantly in the last few years and this has raised concerns that this can lead to over-consumption in cheap, unhealthy high-fat nutrient-poor food and drink leading to higher body weight and greater risk of obesity. (Photo by Matt Cardy/Getty Images)

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The NFL’s new pizza got delivered in slightly longer than 30 minutes, but not much more.

According to Terry Lefton of Sports Business Daily, the league’s deal for a new official pizza sponsor is done, with Pizza Hut striking a deal for more years (four) and more money (unspecified) than the Papa John’s deal.

This one was #asexpected, in part because of the short list of national pizza chains that might step into such a void.

But it also gives the NFL something they like more than pizza — more exposure. Pizza Hut has more than twice as many locations as Papa John’s, with more than 7,500 locations.

The new deal will begin on April 1, and Pizza Hut will begin its marketing campaign around the NFL Draft, which takes place April 26-28.