SPRINT DOESN’T FLINCH DURING TOUGH ECONOMIC TIMES

For months, our friends at Sprint have faced a wide array of internal and external challenges, and they’ve stood firm and resolute in the face of them. So what’s a little global financial crisis? Sprint quietly has been recovering from its struggles, with drastically improved customer service, revolutionary pricing plans, the hottest new phone of the year (the Instinct), and the successful launch of the high-speed WiMax wireless Internet service in Baltimore. And with wireless devices becoming such an integral part of our daily lives, shrinking family budgets will nevertheless continue to include a line item for Sprint phones. “Wireless has become such a staple,” Sprint CEO Dan Hesse recently said. To support his belief, Hesse cited a survey indicating that most people would give up their televisions and computers before sacrificing their cell phones. And why wouldn’t they, especially when users of the Sprint Simply Everything plan essentially have a computer and a television in the palms of their hands? The companies most at risk during these tough times are the providers of in-home phone service. If a household is looking for a way to save some money, why not get rid of the phone on the wall in the kitchen that, given the proliferation of cellular devices, is primarily an ornament for most families? So fear not, Sprint users. The wirless provider that many would like to simply dismiss is scratching and clawing and gradually become the best of the bunch. And, yeah, Sprint continues to be the official telecommunications partner of ProFootballTalk.