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Big 12 unveils a new logo (PHOTO)


The Big 12 unveiled a new logo -- as well as a new website and a handful of new branding efforts, including the phrase “One True Champion” -- this week, and ... well ... it’s about what you would expect from a conference logo: something you’re not going to care about in roughly 15 minutes.

I do, however, find it amusing that the Big 12, the Big Ten and the Atlantic 10 refuse to change the name of their leagues despite the fact that, you know, those numbers aren’t right.

So courtesy of Brett Adkinson, here’s what the amended Big 12 logo should look like: