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Conference USA moving tournament to Dallas Cowboys’ campus


The Dallas Cowboys have already hosted a Final Four, and they are now adding to their basketball portfolio, albeit at a smaller scale.

Conference USA will play its men’s and women’s conference tournament’s at the NFL franchise’s Ford Center in Frisco, Texas, it was announced Tuesday.

“We are excited to have our men’s and women’s basketball teams compete at Ford Center at The Star in Frisco,” conference commissioner Judy MacLeod said in a statement. “This unique setting within an outstanding venue and a thriving area will truly add to the championship experience of our student-athletes and fans.”

The Ford Center is a 12,000-seat venue located at The Star, the Cowboys’ 91-acre campus that houses their headquarters and a practice facility, and will host all 22 games - 11 from both the men’s and women’s tournaments - of CUSA postseason play. AT&T Stadium, nicknamed Jerry World for Cowboys’ owner Jerry Jones, hosted the 2014 Final Four.

“We are always looking to bring new experiences to student-athletes, their families and fans with our state-of-the-art facilities,” Jones said in a statement. “Conference USA’s basketball tournament is a great opportunity to showcase the versatility of Ford Center as well as what The Star and the City of Frisco have to offer.”

The announcement was for the 2018 and 2019 seasons after the league played its tournament in Birmingham, Ala. for the past three seasons.