Skip navigation
Favorites
Sign up to follow your favorites on all your devices.
Sign up

Big 12’s new slogan is “guaranteed” to settle its one true champion issue

The Big 12 is bringing back the conference championship game this season for the first time since being reduced in size to 10 members. Once the NCAA decided it was OK for conferences with fewer than 12 members to hold a championship game, it was only a matter of time before the Big 12 brought the money-making game 13th data point back to the table for its top playoff and conference championship contenders.

Of course, with the return of the championship game and the start of a new season brings a brand new slogan for the Big 12. As College Football Talk contributor Zach Barnett shows us, the new slogan is a neat little play on words, and may take a jab at its predecessor in the process.

The Big 12 has abandoned the “One True Champion” fiasco, which was doomed from the start, and replaced it with a bonafide guarantee that the Big 12 will once and for all be able to declare an unquestionable conference champion. The top two teams in the Big 12 will square off for the Big 12 championship this season, with the hope that the conference title game will help give a playoff contender one final push to get into the College Football Playoff. The Big 12 has been left out of the playoff mix two out of the first three years of the new national championship model. The Big 12 was ultimately passed over by the College Football Playoff selection committee, and this indecisiveness was believed to have hurt the Big 12’s chances (even though Alabama, Oregon, Florida State and Ohio State had more than fair reasons for being included in the playoff that first year).

In 2015, Baylor and TCU tied for the conference championship. Despite Baylor winning the head-to-head matchup with the Horned Frogs, the Big 12 chose to award a split Big 12 title, thus making a mockery of the conference’s slogan of “One True Champion,” which was built on the emphasis that the Big 12 was the only power conference to play a full conference schedule where every team plays through the entire conference.

Last year, the Big 12 had Oklahoma go 9-0 in conference play to end the season as one of the hottest teams in the country, but two non-conference losses made it a tough uphill battle for the eventual Big 12 champions to get in (especially since one loss came against a playoff participant, one-loss Ohio State).

So here we are in 2017. The Big 12 held off on expanding the conference but is bringing the conference championship game back into the schedule. We will indeed get a guaranteed undisputed champion in the Big 12, but the Big 12 is guaranteed to be setup for a setback if a viable playoff contender is upset in a rematch in the Big 12 championship game.

Follow @KevinOnCFB