The Indians are changing their primary logo from Chief Wahoo to the block C
Indians changing primary logo to the block-C. No change to uniforms, Wahoo still on home cap, sleeves. pic.twitter.com/0EEopJ3ph2
— Paul Lukas (@UniWatch) January 8, 2014
As Lukas notes, visually, this is not a big deal. We’re still going to see Wahoo all over the place. But make no mistake: this is a big deal. It’s a significant move which comports pretty nicely with what I have long suspected: Indians management’s desire to slowly, slowly marginalize Chief Wahoo with an eye towards his eventual elimination.
I first floated this idea a couple of years ago when I noticed that, at the Indians’ spring training facility in Goodyear, Arizona, Chief Wahoo is hard to find. The buildings and signage all feature the block C logo and the block C cap is worn far more often during spring training than in the regular season. With the introduction of the Indians’ alternate uniforms in the past few years -- alternates that are worn far more often than most teams wear their alternates -- my suspicions along these lines have increased.
Of course, the Indians have denied that they are phasing out Wahoo. As I probably would too if I were in their position. They have a large and loyal fan base who has been wearing that odious red-faced mascot on their caps and shirts for decades now. The team doesn’t want to make an abrupt change, with an attendant announcement, which effectively says “hey, fans? You all are racists in our eyes now, ok?” They also don’t want to lose merchandise sales. And to be clear, Wahoo still exists even on the alternate jerseys in the form of a sleeve patch and apparently still will even now that the official logo has changed.
But this fall the Indians surveyed fans about Wahoo. And the heat being brought to bear on the Washington Redskins for their racist name and iconography is no doubt being noticed on Ontario Street up in Cleveland. And, even if they once again deny it today, it’s impossible to see this move as anything other than a further marginalization of Chief Wahoo. One that, in my view, will inevitably lead to his elimination at one point in the not-too-distant future, even if it’s done without a press release or official announcement.
And good for the Cleveland Indians for doing so.