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JR Motorsports extends deal with Unilever, longest-running sponsor

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JR Motorsports announced Friday that it will extend its longest running sponsorship -- with Unilever -- through 2018.

JRM and Unilver have been partners since 2009. The new extension includes having team co-owner Dale Earnhardt Jr. serve as a brand ambassador through 2018. In addition, the No. 88 Xfinity Series team owned by Earnhardt will carry Unilver sponsorship for 10 races in each of the 2017 and 2018 seasons.

“Unilever has been an incredible supporter of our program for a long time,” Earnhardt said in a media release. “That type of dedication is good for the health of our race team and the health of our sport.

“I am very appreciative of their commitment and what they have brought to JR Motorsports as a partner since 2009. We look forward to continuing that relationship and growing our partnership in the future.”

Unilever is the longest-tenured sponsor with JRM in Xfinity Series competition. It’s brand include Hellmann’s, Suave, Degree and Breyers.

“When JR Motorsports first put an Xfinity car on the track in 2005, we weren’t sure where it would take us,” said Kelley Earnhardt Miller, general manager of JR Motorsports. “With the addition of Unilever to JRM in 2009, it helped pave the way and bring stability to our organization.

“We will always be grateful for that. We’ve been fortunate to grow over the years with Unilever as a cornerstone partner and we’re thrilled to be with them again in multiple capacities.”

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