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Curry, LeBron still tops in NBA jersey sales; Lakers lead team merchandise sale

Michael Holley, Vinnie Goodwill and Natalie debate what makes a player the face of the NBA and who best fits the mold right now.

The young guard is climbing the ladder — Luka Doncic is fourth, Ja Morant is sixth — but when it comes to the top of the jersey sales leaderboard, it remains the old guard.

The NBA released the top 15 most popular player jerseys sold (on this season, and it’s the old guard that is the current face of the league on top. Here’s the list:

1. Stephen Curry (Golden State Warriors)
2. LeBron James (Los Angeles Lakers)
3. Giannis Antetokounmpo (Milwaukee Bucks)
4. Luka Doncic (Dallas Mavericks)
5. Kevin Durant (Brooklyn Nets)
6. Ja Morant (Memphis Grizzlies)
7. Jayson Tatum (Boston Celtics)
8. Devin Booker (Phoenix Suns)
9. Joel Embiid (Philadelphia 76ers)
10. Damian Lillard (Portland Trail Blazers)
11. Trae Young (Atlanta Hawks)
12. LaMelo Ball (Charlotte Hornets)
13. Anthony Davis (Los Angeles Lakers)
14. Zion Williamson (New Orleans Pelicans)
15. Kyrie Irving (Brooklyn Nets)

Nothing shocking on that list. Sixth is the highest Morant has gotten, and I thought Zion Williamon would be a little higher up, but the fans are leaning into the established stars of the league.

Nothing terribly surprising on the list of the 10 most popular franchises in team merchandise sales:

1. Los Angeles Lakers
2. Golden State Warriors
3. Boston Celtics
4. Milwaukee Bucks
5. Chicago Bulls
6. Philadelphia 76ers
7. Dallas Mavericks
8. Brooklyn Nets
9. Phoenix Suns
10. New York Knicks

Mildly surprising to see the Knicks that low considering this has been a solid season for them, but the biggest fan bases and the teams with the biggest stars near the top of the list.