Report: NBA restricts teams ads on jerseys; no alcohol, tobacco, politics, more
The Los Angeles Lakers are not going to have a silhouette of a Patron bottle on their jerseys.
Despite the potential tie in with GM Vlade Divac, the Sacramento Kings are not going to be sponsored by Marlboro.
While NBA teams have been cleared to sell a small patch ad on jerseys for next season — to go on the left shoulder, where the KIA logo was on the All-Star uniforms this season (if you even noticed it) — there are limitations, reports Darren Rovell of ESPN.
NBA tells teams it can't sell jersey ad to companies involved with: Alcohol, tobacco, gambling, politics, media company or Nike competitor.— Darren Rovell (@darrenrovell) May 4, 2016
NBA teams can do marketing deals with daily fantasy companies, but daily fantasy company logos will not be allowed on NBA jerseys— Darren Rovell (@darrenrovell) May 4, 2016
In most cases this was not going to be an issue, but the league did not want to risk a local casino or whatever jumping in with a big bid.
Teams are expected to get several million dollars for the ad deals (larger markets will get more, smaller markets less). This is part of a three-year trial program approved by the owners, although once the money starts coming in it’s hard to imagine to owners deciding to scrap the idea.