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This Grizzlies season promo video is pretty darn good

San Antonio Spurs v Memphis Grizzlies - Game Four

MEMPHIS, TN - MAY 27: (L-R) Zach Randolph #50, Mike Conley #11 and Marc Gasol #33 of the Memphis Grizzlies walk back to the bench during a timeout in the first half during Game Four of the Western Conference Finals of the 2013 NBA Playoffs at the FedExForum on May 27, 2013 in Memphis, Tennessee. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Kevin C. Cox/Getty Images)

Getty Images

Well done.

The line that hope has been replaced by expectations in Memphis hits the nail on the head — they reached the Western Conference Finals last season and fans now expect that or more.

And that is going to be hard to do for a few reasons. For one, I don’t think Memphis really addressed the need for more consistent outside shooting (sorry but I don’t see Mike Miller as healthy all season and guys like Nick Calathes have a lot to prove). Second, the West is going to be a tougher place: Oklahoma City gets Russell Westbrook back, the Clippers added some real shooters and talent (plus upgraded at coach), and the Spurs are not going anywhere.

Still, the expectations are there in Memphis. It’s going to be an interesting season.