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Before Buffett, Fins bowed to Bon Jovi

There’s a front-page item from Terry Lefton in the brand-new SportsBusiness Journal regarding the new push in Miami to combine so-so football with so-so entertainment.

Recently, the Dolphins have announced that Jimmy Buffett and Gloria Estefan will join the new ownership group led by Stephen Ross.

But SBJ points out that the first choice was a bigger-name rocker who once had even bigger name.

Jon Bon Jovi.

The part owner of the soon-to-be-defunct (in our estimation) AFL’s Philadelphia Soul was the initial singer approached by Ross to join the effort to fill every dead spot of every game with something to stimulate fans in an era where ADD is becoming part of our DNA.

But Bon Jovi didn’t want to share the stage with other entertainers. Per SBJ, he “insisted” on an exclusive arrangement. And so Ross moved on to other possibilities.

With Bon Jovi’s only other football enterprise circling the drain, he probably wishes now that he had been a bit more flexible than that steel horse on which he rides.