Buccaneers joining NFL trend toward pandering to female customers
The Buccaneers haven’t been very good at football lately, but they’re doing some Super Bowl-level pandering to women.
The team has introduced something called “RED,” and gosh, it’s probably better to let them describe it — “a brand new women’s movement that will re-invent the female fan experience.”
Wait, it gets better.
The team’s website has a feature on the “movement” that will help the Bucs in “changing the way football is enjoyed by women.”
This program’s kickoff party includes a few reasonable and non-insulting things such as an “Insider’s Talk” with General Manager Jason Licht, and some appearances by former Buccaneers.
But it quickly devolves into: “gameday style tips from local area experts, and even a RED Lifestyle Lounge session to educate attendees on the art of incorporating their passion for the Bucs into their other lifestyle interests such as tailgating and home entertaining.”
So, in case you’re one of the female of the species in greater Tampa, who is looking for the right blend of Warren Sapp with a parrot on his shoulder and Martha Stewart for her home, they’ve got you covered.
They’re also here to help the ladies with technical football concepts like the “play clock,” since girls can’t possibly understand such subtle nuances of the game.
Listen, the Buccaneers aren’t the only ones with programs geared to market the team toward women. The Ravens have been doing it for years, and call their version “Purple.” (Even after the pink Ray Rice jerseys went out of fashion.)
So the Bucs aren’t really anything other than derivative. And a tad chauvinist. And more than a little tone-deaf.
But other than that, what do you say ladies, let’s accessorize those Jameis Winston jerseys and get out there and cook up some delicious food for the tailgate.